/01
Case
Study
Our team worked tirelessly with venue staff to ensure that the show would be a success.
The show must go on
With the over whelming success Couture Pop-Ups had in Vancouver even in the midst of the COVID-19 pandemic, we knew it was time to take the show on the road, we headed East to Toronto for our first post-pandemic show away from home.
In September 2020, Couture Pop-Ups demonstrated the resilience and adaptability of our team and business model as we held our first show in Toronto as the economy was still very much closed due to the pandemic. Numerous adjustments had to be implemented, from sanitizing, venue capacity limits, additional staffing requirements, etc. in order to meet strict health regulations and restrictions. We adjusted our marketing campaigns to proactively expand our reach to ensure we would generate maximum traffic counts. Our team worked tirelessly with venue staff to ensure that the show would be a success.
With a limited customer base experience in the Toronto market, Couture Pop-ups created a bespoke marketing campaign focused on three key channels – social media, radio and influencer marketing. With a budget of $15,000 we ran a highly-efficient two week campaign on social media, one week one radio and held an influencer night before the opening of the event to drive word-of-mouth support for the show. Ultimately, our customized marketing approach led to highly successful event despite the health restrictions. Our commanding entrance into the Toronto market resulted in over 10,000 people attending the weekend long event and in the process enable us to grow our customer data base and expand our social media presence nationally.
/01
Case
Study
Our team worked tirelessly with venue staff to ensure that the show would be a success.
The show must go on
With the over whelming success Couture Pop-Ups had in Vancouver even in the midst of the COVID-19 pandemic, we knew it was time to take the show on the road, we headed East to Toronto for our first post-pandemic show away from home.
In September 2020, Couture Pop-Ups demonstrated the resilience and adaptability of our team and business model as we held our first show in Toronto as the economy was still very much closed due to the pandemic. Numerous adjustments had to be implemented, from sanitizing, venue capacity limits, additional staffing requirements, etc. in order to meet strict health regulations and restrictions. We adjusted our marketing campaigns to proactively expand our reach to ensure we would generate maximum traffic counts. Our team worked tirelessly with venue staff to ensure that the show would be a success. |
With a limited customer base experience in the Toronto market, Couture Pop-ups created a bespoke marketing campaign focused on three key channels – social media, radio and influencer marketing. With a budget of $15,000 we ran a highly-efficient two week campaign on social media, one week one radio and held an influencer night before the opening of the event to drive word-of-mouth support for the show. Ultimately, our customized marketing approach led to highly successful event despite the health restrictions. Our commanding entrance into the Toronto market resulted in over 10,000 people attending the weekend long event and in the process enable us to grow our customer data base and expand our social media presence nationally. |