/01
Our
Strategy
A forward thinking brand with a unique approach.
Building on Success
Building upon our established pop-up shows, Couture Pop-Ups is quickly building a reputation within the Canadian retail sector as a forward-thinking brand with a unique approach in catering to luxury consumers. Our Company’s roots are in partnering with mid-tier to high-end luxury brands to offer exclusive designer sample sales/warehouse sales/pop-up sale events in major cities across Canada. Leveraging our success with our pop-up sale events Couture Pop-Ups has expanded into providing bespoke inventory solutions for luxury brands and select retailers through wholesale and/ or consignment and in the process we are quickly establishing Couture Pop-Ups as the go-to solution for retailers looking to efficiently manage their past season and excess inventory.
Despite launching in the midst of a pandemic, and now facing uncertainty within the current global economy, Couture Pop-Ups continues to evolve and adapt its business model as well as our approach to the Canadian market. This adaptability has been key to our success in not only growing our sales volume each year since our founding but also growing our fiercely loyal and growing customer base across Canada. Whether it be operational challenges presented by previous health restrictions, rising inflation and economic weakness or global supply chain constraints, we have been humbled by our diehard and supportive customer base which has supported us during these unique times.
While our value proposition and targeted marketing campaigns are key ingredients to our success, direct feedback from customers suggests their loyalty stems from the high standard we hold ourselves to in delivering a premium customer shopping experience. Our clients have come to enjoy our luxury pop-up experience of shopping luxury labels, without being overwhelmed in a chaotic unorganized environment that is often typical for sample sale/pop-ups events. This customer dedication is evidenced by our high traffic count – on the average opening day of each show, event customers typically wait up to 2-5+ hours because they know they will not be disappointed.
Being a luxury consumer myself, I have a great appreciation for the thought and development that goes into creating a designer label and it is our goal to uphold the high standard a luxury brand has created even within our wholesale pop-up sales events
/02
Why
Work
With Us
We are focused on delivering the most exclusive and sought after sales event with a uniquely high sell through rate.
Fashion is an artform.
Couture Pop-Ups strives to provide luxury fashion to consumers at wholesale prices while still upholding the quality and integrity of the underlying brands within a comfortable shopping experience. Couture Pop-Ups isn’t just a business, it’s love & passion and we strive to unite consumers with affordable luxury.
When you work with Couture Pop-Ups, you will have the opportunity to work with a partner who genuinely appreciates the craftsmanship, thought and detail which goes into creating a collection every season. Our operations team is passionate about fashion and is extensively trained and educated in luxury brands and servicing discerning customers. Our events management team has extensive experience and expertise within the retail and customer service industry. With Canada Couture Pop-Ups, you will always walk into one of our events and find your products well organized and represented – that’s our guarantee!
We aren’t looking to hold the biggest events – rather, we are highly focused on delivering the most exclusive and sought after sales events with a uniquely high sell through rate.
/03
Customers
Highly Diversified Customer Base.
Our unique go-to-market strategy allows us to cater to a highly diversified and customized customer base which includes a wide range of people from different backgrounds.
Our core customer base is typically wealthy Asian immigrants & HENRYs (High-Earners-Not–Rich-Yet). This portion of our customer base is between the ages of 28-45 with disposable income and are less impacted by macroeconomic conditions. On average they have an annual income of $100,000 or higher. HENRYs are part of the millennial generation born between 1981-1996. Currently millennials represent 32% of the global spending in the luxury apparel market, it’s estimated by 2025 millennials will make up 50% of this sectors economy.
Another large part of our customer base would be Gen Z, born between 1997 -2015. This generation is the first generation to be pioneers in social media. Because of this they have a powerful influence in the market, and a different buying style from millennials. The portion of Gen Z that DFO caters to are people born prior to 2002. Typically, they’re not high earners, because most of the Gen Z demographic are students. Most of our customer base from this era belong to wealthy middle-class families that can support their luxury buying habits.
Lastly, a diverse set of Canadians from various backgrounds and age groups make-up the balance of Couture Pop-ups’ customer base. Typically, this segment of our customer base desires luxury labels but they’re shopping on a budget! And, it’s not all about the deal – they also choose to shop with us because they enjoy the vibe of our shows and don’t feel intimidated by the bougie stigma of luxury retailers.
/01
Our
Strategy
A forward thinking brand with a unique approach.
 |
Building upon our established pop-up shows, Couture Pop-Ups is quickly building a reputation within the Canadian retail sector as a forward-thinking brand with a unique approach in catering to luxury consumers. Our Company’s roots are in partnering with mid-tier to high-end luxury brands to offer exclusive designer sample sales/warehouse sales/pop-up sale events in major cities across Canada. Leveraging our success with our pop-up sale events Couture Pop-Ups has expanded into providing bespoke inventory solutions for luxury brands and select retailers through wholesale and/ or consignment and in the process we are quickly establishing Couture Pop-Ups as the go-to solution for retailers looking to efficiently manage their past season and excess inventory. Despite launching in the midst of a pandemic, and now facing uncertainty within the current global economy, Couture Pop-Ups continues to evolve and adapt its business model as well as our approach to the Canadian market. This adaptability has been key to our success in not only growing our sales volume each year since our founding but also growing our fiercely loyal and growing customer base across Canada. |
Whether it be operational challenges presented by previous health restrictions, rising inflation and economic weakness or global supply chain constraints, we have been humbled by our diehard and supportive customer base which has supported us during these unique times. While our value proposition and targeted marketing campaigns are key ingredients to our success, direct feedback from customers suggests their loyalty stems from the high standard we hold ourselves to in delivering a premium customer shopping experience. Our clients have come to enjoy our luxury pop-up experience of shopping luxury labels, without being overwhelmed in a chaotic unorganized environment that is often typical for sample sale/pop-ups events. This customer dedication is evidenced by our high traffic count – on the average opening day of each show, event customers typically wait up to 2-5+ hours because they know they will not be disappointed. Being a luxury consumer myself, I have a great appreciation for the thought and development that goes into creating a designer label and it is our goal to uphold the high standard a luxury brand has created even within our wholesale pop-up sales events |
Building on Success
/02
Why
Work
With us
We are focused on
delivering the most
exclusive and sought after
sales event with a uniquely
high sell through rate.
FASHION is
an art form.
Couture Pop-Ups strives to provide luxury fashion to consumers at wholesale prices while still upholding the quality and integrity of the underlying brands within a comfortable shopping experience. Couture Pop-Ups isn’t just a business, it’s love & passion and we strive to unite consumers with affordable luxury.
When you work with Couture Pop-Ups, you will have the opportunity to work with a partner who genuinely appreciates the craftsmanship, thought and detail which goes into creating a collection every season. Our operations team is passionate about fashion and is extensively trained and educated in luxury brands and servicing discerning customers. Our events management team has extensive experience and expertise within the retail and customer service industry. With Canada Couture Pop-Ups, you will always walk into one of our events and find your products well organized and represented – that’s our guarantee!
We aren’t looking to hold the biggest events – rather, we are highly focused on delivering the most exclusive and sought after sales events with a uniquely high sell through rate.
/03
Customers
|
Our unique go-to-market strategy allows us to cater to a highly diversified and customized customer base which includes a wide range of people from different backgrounds. Our core customer base is typically wealthy Asian immigrants & HENRYs (High-Earners-Not–Rich-Yet). This portion of our customer base is between the ages of 28-45 with disposable income and are less impacted by macroeconomic conditions. On average they have an annual income of $100,000 or higher. HENRYs are part of the millennial generation born between 1981-1996. Currently millennials represent 32% of the global spending in the luxury apparel market, it’s estimated by 2025 millennials will make up 50% of this sectors economy. |
Another large part of our customer base would be Gen Z, born between 1997 -2015. This generation is the first generation to be pioneers in social media. Because of this they have a powerful influence in the market, and a different buying style from millennials. The portion of Gen Z that DFO caters to are people born prior to 2002. Typically, they’re not high earners, because most of the Gen Z demographic are students. Most of our customer base from this era belong to wealthy middle-class families that can support their luxury buying habits. Lastly, a diverse set of Canadians from various backgrounds and age groups make-up the balance of Couture Pop-ups’ customer base. Typically, this segment of our customer base desires luxury labels but they’re shopping on a budget! And, it’s not all about the deal – they also choose to shop with us because they enjoy the vibe of our shows and don’t feel intimidated by the bougie stigma of luxury retailers. |
Highly diversified and
customized customer base.